Hala Al Turk, the famous Bahraini singer, just turned 18 years old. Her music is a sensation, with 8 of her music videos reaching over 100 Million views on Youtube, one of them with over 200 Million (“Zahgana”), and another 3 with over 400 Million views, like “Bnayty ElHabooba”. But it wasn’t an easy path for Hala, and many other young girls and boys like her. She competed in Arabs Got Talent back in 2011 and lost, when she was only 9.
Arabs Got Talent and The Voice Kids: Ahla Sawt do an amazing job in finding talented kids. The problem is the format of these shows doesn’t allow for keeping and supporting kids’ singers and dancers consistently. In many cases, kids will not make it to the finals, just like Hala didn’t, and will most often be forgotten after the format finishes.
It is even more unfortunate for children in MENA that Arabs Got Talent and The X Factor Arabia aren’t meant for children, but for performers of all ages, meaning children have to compete against much more experienced singers, making for a lower probability of having a girl or boy winner.
But we also care about all those children that didn’t even enter Arabs Got Talent, The Voice Kids: Ahla Sawt and The X Factor Arabia. The ones that didn’t have a chance to enter any music competition, or got sorted out quickly, due to these shows only airing only once in 2-3 years in MENA.
What about the rest of the kids with a powerful voice that entered, but didn’t win, do you remember who they are? Probably not, as they weren’t lucky enough like Hala to get a record deal with a 3rd party music producer, not related to the show. This is why Lolly Kids, the only kids’ music television in the world, is focused on supporting those singers and dancers, finding new ones that didn’t even compete, recording professional music videos for them, organizing live music events, and providing growth opportunity with scholarships, music lessons, professional teams and consequential opportunities to be featured on other music channels.
Mimyuni Media and Lolly Kids support Arab children with great voices, with mind-blowing dance moves or skilled in music instruments, like a guitar or piano. Lolly Kids has featured Hala Al Turk and talented kids singers like her ever since its launch in 2015. Some of her songs on Lolly Kids are “Happy Happy” and “Live in The Moment”. But it doesn’t stop here, because after Hala and the other kids’ musician and dancers grow up, they have a place on Mimyuni’s 13 other HD music channels, and 4 UHD music channels. Since 2018, when Hala turned 16, Party’s the party music television, has been featuring Hala’s music videos “Ok Habibi” and “Mamnoo Ellames” and her song with ethnic sound “Nahwaky Ya ElBahrain” is being featured on Amoreyo, the family music channel.
This is the true growth Mimyuni offers with its music channels, from children singers that we discover and feature in Lolly Kids, through watching them grow up and their talent getting stronger, to becoming the accomplished performers on Amoreyo and Party’s, just like Hala did.
So Lolly Kids TV turns to the operators, the TV providers, telecoms and platforms. We can help all the amazing young voices of Arabia and North Africa be heard. We need your support, to reach the children in MENA, and let them know there is a place where they can perform all year long, in quarantine, in the blazing summer, or when formats and music studios fail them. It is as simple as including the free channel Lolly Kids in each of MENA TV provider’s TV packages, to be able to reach all the talented Arab children, and give them a television channel, where they can apply and send their music videos all year long, to be featured in the Lolly Kids channel, next to the best kids’ singers from over the world.
Etisalat, Mobily and Switch TV are supporting the kids’ music talents of MENA. Will you?
