The kids’ music channel was created for all kids and teenagers, who love to sing, dance and play musical instruments. The young views can watch over 30 thousand music video clips from over 150 countries, and can also be featured in the channel with their own music video clips, which are presented on Lolly Kids. The channel content strategy is unique, mixing professional music videos with user-generated content.
Lolly Kids’ mission is to reach and engage as many Bulgarian and international kids as possible, that will not only become viewers, but will become part of the channel with sharing their singing and dancing talents with friends, schoolmates, and the other 20 million kids watching Lolly Kids over the world. The best Lolly Kids compete to be featured in the Lolly Kids Hall of Fame. All kids have the same chance to present their talents on the Lolly Kdis TV channel in their country, and present themselves and their country over the world in the global Lolly Kids version to gain popularity, recognition, acclaim and fans.
Lolly Kids was created as a natural, year-round alternative and successor to popular formats such as X Factor, the Voice, Got Talent etc. This is made possible because Lolly Kids gives an opportunity to all kids that have taken part in such competitions and who are really talented to continue performing even after those formats cease. There is no other music channel focusing entirely on kids’ performers and is a chance to shine for all children. With Lolly Kids as their platform, they will continue to be featured on the television stage, where they can be heard and seen at all times.
Mimyuni’s Marketing Director Jordan Bikarski commented: “Mimyuni wants to provide the free Lolly Kids channel to every operator and television provider in Bulgaria and globally, as a gift to them and the children, to reach every kid in big cities and small towns. Bulsatcom is only the first operator in Bulgaria, who has launched Lolly Kids and we need more operators who help children in Bulgaria in this simple way. Lolly Kids is currently available in Bulsatcom’s IPTV network, without extra payment.
The channel is free for all television operators, telecoms and OTT platforms.